Program 2019

Various experts and traders will demonstrate how to start and increase your product sales on Amazon. You will learn about which marketing strategies really work and how to implement them. In addition, international speakers will provide interesting insights into cross-border trade.

March 12, 2019

Room 1

09:20 - 09:30 I Opening of Congress & Welcoming

Comparative Facts & Figures Relating to the Amazon Marketplace

In the past fiscal year of 2018, Amazon achieved significant growth: Turnover soared by 31 per cent to 232.9 billion US dollars while the surplus rose from 3.0 billion to 10.1 billion US dollars. Whether we are talking about cloud services, IT solutions, over-the-counter trade, the Alexa assistant service or the classic marketplace as we know it - Amazon is still only going in one direction: And that is UP.

Angelique Szameitat, Director of AmazonWorld, Editor-in-Chief of GFM Nachrichten and Academy Management of Ebner Publishing

09:30 - 10:15 | Market Development & Insights

Innovation and Trends in the Amazon Market: Amazon NOW & Outlook 2021

What is new with Amazon? And what awaits traders in the near future? In which direction will Amazon develop as a platform and what kind of role will technologies such as Alexa play? Our experts discuss current developments, strategic opportunities and report on Amazon AMS, Alexa and much more. Catch up first-hand on the latest news and future prospects in order to get the most out of your financial year ahead.

Amazon now and tomorrow: Amazon continues to evolve as a media platform. What does this mean for dealers and manufacturers?

Sönke Hansen, CEO, ameo GmbH

10:15 - 11:00

Breakout - eBay as an alternative to amazon.

What are the differences between both platforms? What possibilities does it offer? A closer view behind the scenes
  • Mark Steier was not only active from 2001 to 2012 on eBay, but was also the biggest eBay dealer in Germany, being awarded the Platinum Powerseller Award on several occasions.

Mark Steier, Website Operator and Blogger, wortfilter.de -Der Marktplatz Blog

11:00 - 11:30

Coffee Break

Room 1

Room 2

11:30 - 13:00 | STRATEGIES I Marketplace (Advanced)

Efficient Business Processes & Product Launch

Traders coordinate various organizational processes: Offers, suppliers, account maintenance, product placement, etc. Learn about, and become familiar with, the various systems and ideas to increase sales more successfully.

Avoid these mistakes at all costs! Tips from 4.5 million products sold on Amazon

Butrus Said, Owner, Amazon-Seller-System

Multichannel-Talent: Amazon business automating and structuring
  • A success story that doesn’t start with Amazon.

Annemarie Raluca Schuster, CEO, SiAura Material

How do I launch a product on Amazon?
  • Success-proven strategies and recommended actions for advanced users for the creation of a launching plan up to the product release step, and beyond.

Adrian Jaroszyński, Amazon Expert, Speaker & Coach, Jaroszynski Digital

11:30 - 13:00 | ANALYTICS & Optimization

Amazon Analytics & Performance Marketing

How to get the most out of your product/brand on Amazon with strategic trading decisions: The correct implementation and optimization of tracking, macro insights, ARA, AMS und AAP.

Targeting and Retargeting with Amazon DSP (formerly AAP) - Reaching target groups with laser-accuracy

Sven Koch, CEO & Consultant, Finc3 Commerce GmbH

Best Practices in campaign optimization for Amazon PPC
  • Performance-leading technology for Google AdWords for Amazon PPC (Sellers and vendors).

Dr. Florian Nottorf, CEO, Adference GmbH

Professional customer loyalty, upselling and building your brand thanks to customer insights via reviews and feedback on Amazon & Co.
  • Wolfgang Greipl on the possibilities of using reviews and feedback as a source of information.

Wolfgang Greipl, CEO, gominga eServices GmbH

13:00 - 14:15

Lunch Break

13:00 - 14:15

Lunch Break

14:15 - 15:45 | AMAZON-SEO I On- und Off-page

Optimization & Campaign Tools

Only what can be found, can be sold - Optimize your campaigns & products to be ahead of your competitors in listings. Constant changes to the Amazon algorithm require continuous data maintenance.

Amazon content optimization according to the Pareto principle: Achieve maximum rankings with minimal effort

Ronny Marx, Head of Agency, intomarkets.com (powered by) SEVEN PRINCIPLES AG

Kick-start with external traffic
  • How to boost your ranking and sales with organic and paid traffic outside of Amazon or Amazon marketing services.

Ralf Zmölnig, CEO, ROCKIT-INTERNET GmbH

14:15 - 15:45 | AMAZON USA & EUROPE Insights

Selling Products via Amazon Prime in the USA

How do I sell my products through Amazon Prime in the USA?
  • The American market is large and lucrative, yet how does it work? What do supply chains look like? How do you assess your market potential correctly? – Your sales markets and possibilities for the delivery of goods.

Tom Wicky, Chief Executive Officer, ZoomEdge Media, Inc. from USA, Miami

Plagiarism-for-sale in marketplaces
  • The sale of plagiarisms on marketplaces not only poses a threat to all legitimate dealers of branded products, but is anything but a trivial offence and has an even more explosive dimension, which is often unknown.

Dr. Jochen M. Schäfer, Attorney at Law and In-house Counsel, World Federation and European Federation of the Sporting Goods Industry

15:45 - 16:00

Coffee Break

15:45 - 16:00

Coffee Break

16:00 - 17:30 | Best Practice

Advertising Strategies from 2019 and Best Practice Tips for Traders

Strategies for new advertising opportunities in Amazon advertising
  • Advertising opportunities on Amazon are constantly evolving. Get an overview of the latest updates on product targeting, bidding strategies, and data-driven evaluation of current options.

Franz Jordan, CEO, Sellics GmbH

Successful tips from a designer furniture trader for Amazon dealers
  • Why is Amazon important at all? Changes in the market for designer furniture, now and in the future. What works for other sellers and vendors, can also boost your sales. Here, successful players will let you in on their secrets for success, share their experiences and reveal one or two insider tips.

Tobias Kosten, Head of Marketing + Sales, Konstantin Slawinski

Successful food marketing at Amazon Fresh: tegut as a practical example...
  • Food retailer tegut... has been selling its tegut... house brand and organic products on Amazon for around 2 years now and will provide some exciting insight into the challenging online retail activities with fresh foodstuffs.

Thomas Wingenfeld, Division Manager Purchase / Category Management, tegut... Lebensmittel GmbH & Co. KG

16:00 - 17:30

Product Requirements and Legal Security Issues on Amazon: What is allowed, what not?

What is the situation with trademark rights on Amazon? Which information is obligatory for sellers and vendors? Can a brand prohibit a trader from selling certain products? Here you will find answers to the most pressing legal questions.

Can your trading company survive all these EU product regulations?
  • Currently, all platforms are under pressure to ensure that products sold in EU territories meet the legal requirements. Amazon is currently intensifying its questioning of traders as a prerequisite for selling. Are you aware of the Product Safety Act or requirements such as RED, WEEE, LFGB, RAPEX, REACH, RoHs, POP, CE Declaration of Conformity etc.? Which of these are relevant to your product and what needs to be done?
  • How to handle such issues effectively with a web-based solution and minimize your business risk of selling your products is explained by an expert from ProductIP.

Günter Uhl, CEO, ProductIP Deutschland GmbH

Legal challenges on Amazon
  • 3 decisions everyone should be familiar with

Malte Mörger, Lawyer, HKMW Law Firm

March 13, 2019

Room 1

Room 2

09:30 - 11:00 | Best Practice

Brand Building on Amazon and Other Platforms

A brand is more than the sum of its products: Learn the essential steps in brand building and penetrate the "relevant set" of your target group. Also take advantage of the opportunities that other platforms I marketplaces offer.

Branding on Amazon from the perspective of the eos beauty brand

Heike Beiroth, CEO, Beiroth-Consulting & Frank Hoffmann, CEO, eos Products GmbH

Conversion in 2019: Dealing with Amazon, the frenemy
  • Mahesh Murthy designed and launched the original Amazon.com. He knows their conversion secrets. His newest investment is in the Netherlands, in a company that offers to double the conversion rate for e-commerce companies.

Mahesh Murthy, Founder, Rad Ad Netherlands

09:30 - 11:00 | Workshop

Content Workshop (max. 40 participants)

A good product- and brand image requires good content. In this workshop, learn about what good content is and how to use it appropriately for your product. Focus will also be placed on SEO aspects.

Wiebke Theuer, Content Manager, ameo GmbH

11:00 - 12:30 | PPC Advertising & prospects for success

Performance Marketing – Differentiation Attributes for Brands and Dealers

Advertising budgets need to be allotted effectively while marketing campaigns should bring measurable benefits. This applies not only to Amazon, but to all other marketplaces. Our experts share insights from10 million euro advertising budgets.

Amazon Advertising: Insights into 100M PPC-Sales

Max Hofmann, Co-Founder, Bid X

PPC Research: 3 Formats, 1000 Options - Which campaign settings really make sense?

Jens Jokschat, Managing Director & Founder, PrimeUp GmbH

11:00 - 12:30 | Workshop

Advertising and DSP Beginner I Seller Central Pro

You wish to optimize your sales on Amazon with targeted advertising steps, but do not know how to? Our expert will point out all the most important applications, tips & tricks while sharing his experiences with you.

Babak Ravanbakhsh, Advertising Manager and AMZ Analyst , ameo GmbH

Voice-Search-Domination: Why you should invest in voice search today
  • These days, a large number of voice-activated devices are finding their way into German households. Amazon's Alexa represents one of the most successful solutions. Even if to date a negligible number of products can be transacted via voice activation, there is great potential here for the near future. Vendors, in particular, will be faced with completely new challenges if they want to be at the forefront of Alexa sales. Practical solutions will be presented here that clearly demonstrate how marketplace optimization and skills programming can set the course for a successful future.

Ingo Kahnt, Managing Director, Performics Germany

12:30 - 14:00

Lunch Break

12:30 - 14:00

Lunch Break

14:00 - 14:45 I Strategy

Launching a Successful Sponsored Product Campaign on Amazon

Since the end of last year, Amazon has been offering other interesting advertising formats, such as improved product targeting in the brand and product environment. From now on, interesting options can be used, which, thanks to higher visibility facilitate a substantially higher conversion. Recognizing the new possibilities in the complexity of the Amazon front end is a challenge. Automated solutions are therefore the obvious choice. Here you will discover how you can make the most of these.

Marcel Pirlich, CEO, Bidmanagement GmbH

14:00 - 14:45 | Workshop

Vendor Central Reports (ARA/ARAP) and Their Proper Use

Vendors on Amazon have access to reporting possibilities, whereas sellers do not. But which reports are available in ARA and ARAP and what can they be used for? Which data and activities can be derived from them?
Target group: Vendors, Beginners & Advanced

Felix Kleinhenz, Head of Product, Sellics GmbH

14:45 - 15:30 | Strategy

Amazon sales increase from the seller's perspective

The most important fundamentals needed to survive on the marketplace in order to assert oneself and retain one's position. How small brands assert themselves on Amazon and what large companies can learn from them. Amazon facts and figures, positioning options, IST state and future marketplaces: Amazon vs. Alibaba vs. Google vs. SM Shopping. Best practice examples with two sellers and insights from an ex-employee (Amazon leaks).

Mag. Dominika Casova, Amazon Consultant / Marketplace Expert & Marco Kalabota, Digital Marketplace Manager, TOWA digital GmbH

14:45 - 15:30 | Workshop

Automated Repricing for Amazon Dealers and FBA Error Identification

Learn more about two powerful ways to increase your Amazon sales: Dynamic repricing allows you to get your offers inside the Amazon BuyBox. And intelligent automation helps with the identification of FBA errors.

Marcus Greven, Chief Sales Officer, SellerLogic GmbH